Bar-S has been America’s best selling hot dog for 20 years. To step into the limelight, and take the credit, Bar-S takes over major cities, nationwide.
“Finally Taking Credit”
Phase 1
Bar-S begins with an ominous campaign. Foreshadowing the arrival of
something big. In New York, Los Angels, and Chicago.
Suddenly, all over the nation, thousands of Bar-S hot dog carts appear overnight. An invasion that conspiracy theorists spend their lives dreaming about.
Phase 2
Phase 3
While the dog is still hot, we brag.
So we can finally take the credit
“Hot New Merch”
Bar-S will sell our new hotdog coasters on the official Bar-S Website. As well are redesigned hot dog carts.
What to see are masterful plan in action. Watch our breakdown, it’s about the length of one dog.
Art Director: Luis Ortega | Copywriter: Willem Patrick
Art Director: Maya Clausman | Strategy: Wesley Powell
Young ones Competition 2026