You Want ChapStick?
For when they won't stop telling you something you've known. We are here to buy you three seconds of silence as they apply.
The new ChapStick redesign is meant to stick out in retail and grocery stores. Its Shut up headline invites customers to read the instructions on the back.
Whether it’s a crying child on a red-eye, an unwanted trauma dump, or even the in-laws. ChapStick is happy to provide three seconds of silence. So simply ask.
You want some ChapStick?
“Shut Up. Now In Three Flavors”
“Dial Up to Shut Up”
Having a bad date? Are they chewing with there mouth open? Have you heard about how the stock market isn’t gambling, it’s actually strategy because when the Fed raises rates. Dial up the ChapStick hotline and we will balm that situation.
Brand Strategy: Layla Gile
Art Directors: Luis Ortega
Copywriter: Willem F Patrick