DON’T DO SMARTIES!

Gen-Z grew up, smashing, crushing, smoking, snorting, and finding new ways to consume. It’s time Smarties stands up and puts an end to the debauchery of an innocent candy. Don’t reach for them. Don’t do Smarties

Gen Z usually fights against the grain. To capture their attention, a reverse psychology campaign gets them to do exactly what we want, by telling them not to do it.

“PSA” SOCIAL POST

To inform Gen-Z and Gen Alpha about this crisis we must reach them were they spend there most time. Doom scrolling on social pages.

Its not to late to tell your story.

To hear Gen Z’s story  on their Smarties use, Smarties installs confession booths in cities and around colleges across the states

Art Directors: Luis Ortega | Copywriter: Willem Patrick